Poland has been a dominant force in European BPO for over a decade. Cities like Kraków, Warsaw, and Wrocław host hundreds of shared service centres and contact centres. But as Polish wages rise and competition for talent intensifies, a new challenger has emerged: **Morocco**.
At [Call IT Dev](https://www.callitdev.com), we help European companies evaluate their outsourcing options objectively — and increasingly, the data points to Morocco.
**Poland's strengths:** - Large talent pool (~200,000 BPO workers) - Strong English and German language skills - EU membership (data processing advantages) - Established BPO infrastructure
**Poland's growing limitations:** - **Rising costs**: Polish BPO wages have increased 30–40% since 2020, now averaging €10–18/hr - **Talent competition**: The IT sector siphons top talent from BPO operations - **Limited multilingual breadth**: Strong in EN/DE but weaker in FR/ES/AR/NL - **Attrition**: Agent turnover in Polish BPO centres averages 25–35% annually
Morocco addresses many of Poland's limitations:
Morocco is the clear winner for:
Poland retains advantages for:
Feature-by-feature comparison:
The trend is accelerating. Over 500 European companies have established BPO operations in Morocco, including major French, Spanish, and increasingly German and Dutch enterprises. Morocco's BPO sector employs 120,000+ agents and generates over €2B in annual revenue.
Government incentives — including tax holidays and training subsidies — make Morocco even more attractive for new operations.
For companies seeking geographic risk distribution, a **Poland + Morocco hybrid model** offers the best of both worlds:
Call IT Dev can design and manage the Morocco component of your hybrid strategy.
[Get a free consultation](https://www.callitdev.com/en/contact) or learn more about our [European BPO capabilities](https://www.callitdev.com/en/bpo-services-europe).
**Don't settle for yesterday's outsourcing model. Explore tomorrow's.**
CALL IT DEV — Software, AI and dedicated tech teams — Casablanca | Madrid | Dubai — contact@callitdev.com — +212-537-373777